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Until the establishment of the Cumberland Pacquet at Whitehaven in 1774, Cumbrians were largely dependent on the Newcastle Courant (founded some six decades earlier) or even the London papers, for the traditional combination of news and county-wide advertising. However, there were exceptions to this sad state, thanks to an enterprising gentleman named Thomas Cotton. On or around Christmas Day, 1731, Thomas published, at his printing works in Kendal, the first issue of the Kendal Weekly Courant- or rather:
"The KENDAL Weekly COURANT. Containing the most Material Advices, Both Foreign and Domestick."
Although issue 1 does not survive, most of the first year's output from issue 2 onward does, and it can be seen on microfilm in the Local Studies Department at Kendal Public Library. Other odd issues survive elsewhere, indicating that the Courant was still being published by the summer of 1736. Like most provincial newspapers of the 18th century, its focus was not local news, but a summary of national and international stories, mostly taken from the numerous London papers (and from "the Written Letter", a survivor of an older form of news distribution, written by hand and posted to an exclusive clientele).
Intriguingly, the early issues started not with the latest major stories, but with readers' letters and poems. Even more intriguingly, the letters rarely had much direct connection to the news, but were more in the spirit of modern "blogs"- the authors presenting their personal thoughts on whatever topics they chose, and sometimes using a reply to a previous correspondent as a springboard for intellectual flights of fancy. Whatever was left of the first page (not usually a great deal, for the paper was smaller than a modern tabloid, with just three columns to a page) was then used for news reports from the London papers, which usually continued, summarising each day's papers in turn, until about the second column of the fourth- and last- page. Then sometimes would follow a few lines of local news, but the most important items on the last page were the advertisements. The most common subjects for the adverts were estate sales, major events such as race meetings, and patent medicines (almost invariably brands for which Mr Cotton had the local distribution rights).
For three years, Thomas had the local market pretty much to himself, but around 8 February 1735 (or rather 1734 by the Old Style official calendar then in use, which had New Year on 25 March) a rival was launched by Mr Thomas Ashburner, titled the Kendal Weekly Mercury. Finally, in the autumn of 1736, Thomas Cotton decided to abandon Kendal to Mr Ashburner (who remained in business until about 1747) and establish a press monopoly in another bustling Cumbrian town- Whitehaven. The first issue of his Whitehaven paper would have been published on 16 December 1736, but no copy is known to survive, and we are only aware of its existence because of the newspaper articles which follow, written over 100 years later [which I have attempted to reproduce exactly as written, in all their smug, long-winded Victorian glory, but identifying actual quotations from the Courant in bold type]:
from the Cumberland Pacquet, 21 Nov 1848: